About Us
The World Luxury Awards is the best of achievement within Luxury, honouring exceptional standards from across global luxury brands and celebrating the very best in communication, advertising, marketing and customer service.
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Splendour and elegance set the scene for a spectacular occasion, featuring 20+ categories, with winners from the 7 continents attending the ceremony.
Global Luxury Goods Market
Today’s consumers gravitate towards brands whose social values align with their own. Thus it is important for brands to not only have a point of difference, but also a point of view that resonates with their customers. For the luxury goods industry, this means standing for the exclusivity and sophistication customers come to them for, as well as maintaining prestige and trust.
By 2025, online is set to become the leading channel for luxury purchases. This will not surprisingly come at the expense of bricks-and-mortar.
The world’s Top 100 luxury goods companies generated revenues of US$281 billion
By 2030, the luxury industry will be drastically transformed. Winning brands will be those that build on their existing excellence while reimagining the future with an insurgent mindset. Luxury players will need to think boldly to rewrite the rules of the game
While Italy has the greatest number of luxury goods companies, France is the highest performing country with 15.7% composite sales growth, contributing 28.3% the largest share to the total sales of Top 100 luxury good companies.
"There are over 358 million posts on Instagram alone using the hashtag #travel which underlines the popularity of the topic on social media. This presents a significant opportunity for luxury travel and hospitality brands to inspire affluent travellers with quality destination content."
- Luxe.digital -
"While competitors’ most engaging posts are generally about customer experience, Mercedes-Benz focuses on a hot-button, environmental issue: CO2 emissions.
For instance, many of Mercedes’ Facebook posts contain information about its cars’ fuel consumption and CO2 emissions."
- Spinklr -
Currently, GenY’s and GenZ’s account for 44 percent of total spending, but between 2019 to 2025 these two groups are expected to drive growth, lifting their combined share to over 65 percent. As a result, baby boomers, an ageing population still holding a significant portion of wealth, will account for a smaller share of the market.
"Gucci more than doubled
its Instagram followers between 2016 and March 2018, with successful Insta-
campaigns such as #TFWGucci." - Deloitte -
"In December 2017, LVMH launched a "virtual adviser" on Facebook Messenger for US clients. The chatbot answers queries relating to Louis Vuitton products"
- Deloitte -
"A study from Hotels.com revealed a new trend of ‘travel bragging’ on social media among Millennials. One in eight Millennials admits picking their next destination and hotel based on how Instagrammable it is."
- Luxe.digital -
Benefits
As the World Luxury Awards honours the most exceptional brands; winners and partners gain widespread promotion and engagement in the run up to the event, as well as worthwhile networking opportunities with key industry players.
Association with the World Luxury Awards ensures participating establishments are perceived as elite and setting the standard for excellence.
